Frameworks & Thinking

The intellectual infrastructure behind the work.

These are a set of reference pieces that show the kinds of structured frameworks I use. Each one represents a model I've built, used, and refined in practice. They're here to help understand how I think, and for the RevOps community to see how you can put aspects of Revenue Operations into practice.

  1. 01 “5 min read"

    The Operating Philosophy

    Strategy → Data Foundation → Operating System → Cadence → Scorecard These five steps executed as a framework will deliver consistently, but most companies get it wrong by starting to build in reverse.

  2. 02 “10 min read"

    The GTM Engine

    A multi-domain framework for building commercial operating systems at enterprise scale. Four stages, three operating loops, one integrated model.

  4. 04 “10 min read"

    Intelligence-Based GTM Design

    Building a data-driven global GTM model: how to move from inherited, political structures to an investment allocation framework based on evidence.

  5. 05 “10 min read"

    AI in Enterprise RevOps

    Not theory. What actually works when you deploy AI in a complex GTM organisation and the data foundations you need to support it.

  6. 06 “5 min read"

    The Execution Intelligence Gap

    The team that captures and compounds execution intelligence has a structural advantage. This isn't a tool decision but a knowledge architecture choice about how your revenue org retains and scales what it learns.