What I'm working on

Now

Last updated: October 2026

  1. At Teradata

    Running the go-to-market engine at full speed as we enter Q4, while building the 2027 plan alongside it, which is always the most busy and interesting part of the year. Inside revenue operations we're also customer zero for our own new products, using the Autonomous Knowledge Platform and the newly announced Teradata Context Engine and Tera harness to build analysis and agents that work from governed context and real customer data. It's the context architecture argument I've spoken about at a few events this year, now running on our own stack.

  2. Speaking

    Spoke at the Sales Enablement Leaders Conference in London on 29 September with "Get the Context Right", on why enablement and revenue strategy should own the context layer for AI. The talk pairs with Context architecture: the missing layer in GTM AI. Next is the Revenue Operations Summit in London in December, on a panel of senior RevOps leaders about breaking down silos. My view going in is that most go-to-market silos trace back to who owns the number, and no amount of strategy work fixes them until that's settled.

  3. Writing

    Two long-form projects are underway. The first is a co-authored book on go-to-market planning, written as a practitioner's field manual that works from a startup hiring its first sellers through to a global enterprise, and a lot of the material developed over the summer is now on the page. The second is the operating-model section of a Growth Institute paper on what an AI-native go-to-market organization looks like in practice: who does what when agents work alongside sellers, how work splits across creating, reviewing, and executing, and what changes for managers.

  4. Research

    Outside software, I've been researching physical AI: robotics, autonomy, and the companies taking AI off the screen and into factories, warehouses, and roads. The go-to-market side is what interests me most, how you plan capacity and price when part of what you sell does work people used to do. It's the same question revenue teams are now asking about agents, approached from the other side of the table.

  5. Building

    Rebuilding each of the six frameworks on this site as a short, self-drawing visual that tells the story without needing the full article, alongside a refreshed homepage.